The featured image of this post is a Wilfred Storefront from Holiday 2015; I was drawn to it when I began this course because of the textures, and warm neutral tones.
The Holidays evoke a “cozy” vibe, and the aesthetic of this store front exemplifies it, which is why I think that people were drawn to it. The simple festive shaped poufs in the background and the oblong wooden slats that hang between them contrast the stark white background and muted clothing. It is a holiday statement with the glitz and fairy lights. Wilfred as a diffusion line of Aritzia is a very successful and popular brand in Toronto without compelling visual merchandising
Wilfred as a diffusion line of Aritzia is a very successful and popular brand in Toronto without compelling visual merchandising, but their visual merchandising team is “on point”.
What drew me in about this window display is it’s ability to be festive and clearly represent the holiday season without being over the top, it is a “feasible” rendition of what holiday decorations are to the average person. It’s not over the top, so the eye isn’t getting distracted by flashing lights or extravagant props. The success of this window display is that it is easy to place yourselves in those clothes and transfer them anywhere — a chalet, a cabin, the mall, a restaurant, a bar, etc.– they chose wearable pieces, with hardly any layering. Consumers weren’t drawn into buying the whole outfit they saw how one piece could stand alone.